You might know this queen from movies like, “A Wrinkle in Time”, “Missing” on Netflix or the HBO series “ Euphoria”, but Storm Reid’s newest venture involves designing sneakers and WE ARE HERE FOR IT!
Storm has starred in several New Balance campaigns and became a brand ambassador in October 2021. Now, the Emmy nominated actress and New Balance have taken their partnership to the next level with the launch of her very first signature sneaker in the CT302 silhouette. It’s giving us all the summer feels!
As she was designing the shoe, Storm shared that her hometown (ATL) and the fashion there during the early 2000s inspired her. In that interview with InStyle Magazine, she said, “Other than my Atlanta roots and my faith being a driving force of the inspiration of the shoe, I think I really just wanted it to represent me. You may not know, but my favorite color is baby blue, so I have to add the baby blue in there, and my signature's on the shoe. There are a lot of elements that keeps the shoe, the CT302, classic, but it's also a touch of my personal style and how I like to style my shoes. And it's just the small details that I think make the shoe so cool.”
The Storm Reid CT302 features uppers made with nylon underlays, a rubber outsole, suede overlays, and custom Storm Reid branded tongue label, lace aglets, & sockliner. It is a Unisex sneaker and will retail for $100.
Storm is a major sneaker fan and told Footwear News this in a recent interview, “I’ve always loved sneakers. Actually, my ultimate dream was to design my own sneaker one day. But I had no idea this would happen so soon. I thought this would come later down the line. But I’m very grateful and excited about this opportunity.”
In her sneaker campaign, you get all of the early 2000s vibes! We see the spray paint shirts, accessories, baggy denim, and the list continues. The shoot took place in Atlanta and it was a family affair! Storm had her two older sisters, her older brother, her cousin, and her friends! How dope is it to share your very first sneaker release campaign with your friends and family?! Simply ICONIC!
The intentionality and the story behind this sneaker is just so inspiring and super nostalgic! Be ready for this release to take the world by STORM on August 4th, 2023! Make sure you guys go out and cop this drop!!
Photo Credits: Donte Maurice and Ahmad Barber
~ Jackie E.